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Pros and Cons of Display Advertising
Pros of Display Advertising:
- Visual Impact: Captures attention with visuals.
- Targeting Capabilities: Precise audience targeting.
- Brand Awareness: Effective for building brand recognition.
- Versatility: Various formats for creative campaigns.
- Measurable Metrics: Trackable performance indicators.
- Retargeting Opportunities: Re-engage previous visitors.
Cons of Display Advertising: - Ad Blindness: Users may ignore or overlook ads.
- Ad Blocking: Use of ad blockers limits visibility.
- Banner Fatigue: Overexposure can lead to disinterest.
- Costs: Can be expensive, especially for broad targeting.
- Limited Message Conveyance: Space constraints for messaging.
- Quality Concerns: Varied website quality where ads are placed.
