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A unique brand can have a huge impact on your bottom line by giving you a competitive advantage over your rivals and helping you acquire and retain customers at a much lower cost.
Universalism: broadmindedness; wisdom; social justice; equality; a world at peace; a world of beauty; unity with nature; protecting the environment; inner harmony. Benevolence: helpfulness; honesty; forgiveness; loyalty; responsibility; friendship.
Branding is very important because it makes people trust your service or product and stay loyal to it.
it gives your brand a solid Image.
Branding introduces you and gives a certain image.
Branding is not what it is until your audience says it is. Branding is directly on how people think and feel about your organization
Every organization should know that branding is similar to playing mind games . You want to get into the minds of the people you are reaching out to