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Technology-The world is revolving and tech is taking over, improving in technology is one interaction tool we should work on, technology help influence all other things, it can influences the way we communicate with our audience, the places and events we find ourselves, it enable us know the new inventions that will help in the growth of our brand, it help us choose the type of product we want to advertise, values we want to pass to our audiences, as we won't want to go for things which are outdated