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Client relationship management
This is what determines if a business is growing or not. The higher the customers retention rate, the more the growth and vice versa
So often new businesses miss this idea. It's THE idea!
How well and assertive you communicate with the client can determine the retention rates.
Customer retention determines whether the organization will thrive!
At my first job, we were tasked with Customer retention and I focused in on building the marketing on Facebook. It worked for a while, but they need more.
It's great to see the idea of retention being discussed more broadly, including in the humanitarian sector.