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its the proof of a product’s ability to deliver the benefit promised. A brand essence of an Org. sometimes can be emotional yet rational.
creating impact and value
the soul of a brand and acts as a foundation so the brand appears consistent and authentic
Creating and giving value no matter the cost
Brand essence refers to the core identity or fundamental nature of a brand. It represents the essence of what the brand stands for, encapsulating its unique character, values, and promise to consumers. Essentially, it is the distilled expression of a brand's soul, defining what it is, what it does, and why it matters to its target audience.