Please update your browser
We have detected that you are using an outdated browser that will prevent you from using
certain features. An update is required to improve your browsing experience.
-
Your brand!
First, a brand is a person's feeling or perception about a product or company. Branding is the act of shaping what people think about your products. A brand is not always what you, the owner says it is, but what your audience say it is. Branding, guides and shapes the way other people feel or think of your product. There are basic methods of communicating your brand to people which include: Marketing, Advertising and design. These methods of communication, strengthens, helps you stand out,attracts the best audience, builds, points and makes your brand. There are scopes on which strong brands are built and they are called the Brand-thinking canvas and they include the core identity which is why you do what you do and how you plan to achieve your company's goal, the visual identity which can be the way your brand is physically and visually communicated to people and then the interaction which is your Brand's way of interacting with the world around it. When building a brand, there are 3 major problems faces which are the financial problem, the personal problem and the social problem.
