What is qualitative data?

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What is qualitative data?

What is qualitative data?
Unlike quantitative data, qualitative data is descriptive, expressed in terms of language rather than numerical values.

Qualitative data analysis describes information and cannot be measured or counted. It refers to the words or labels used to describe certain characteristics or traits.

You would turn to qualitative data to answer the "why?" or "how?" questions. It is often used to investigate open-ended studies, allowing participants (or customers) to show their true feelings and actions without guidance.

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Think of qualitative data as the type of data you’d get if you were to ask someone why they did something. Popular data collection methods are in-depth interviews, focus groups, or observation.

What is qualitative research?
Qualitative research does not simply help to collect data. It gives a chance to understand the trends and meanings of natural actions. It’s flexible and iterative.

Qualitative research focuses on the qualities of users—the actions that drive the numbers. It's descriptive research. The qualitative approach is subjective, too.

It focuses on describing an action, rather than measuring it.

Some examples of qualitative research:

The sunflowers had a fresh smell that filled the office.
All the bagels with bites taken out of them had cream cheese.
The man had blonde hair with a blue hat.
What are the differences between

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