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Digital Marketing planning for 2024
When planning for the year ahead, it can be tempting to go bigger and better with your marketing strategy. But should you?
Data should form the backbone of the vast majority of decision-making processes. Whether it’s creating new landing pages, expanding paid search to reach new audiences, deciding which events your brand should be attending, or selecting which influencers to partner with, it’s important to be able to demonstrate the reasoning behind every part of the strategy by conducting thorough research, instead of making assumptions
1 Reply
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Am excited to take this course
