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Google Ads is an online advertising platform where businesses create campaigns with text, display, video, or shopping ads. Advertisers choose keywords, set bids, and target specific audiences. The auction-based system considers bid, Quality Score, and ad extensions to determine ad rank. Advertisers pay per click (PPC). Ad extensions, targeting options, and conversion tracking enhance campaigns. Adherence to Google's policies is crucial. The platform offers a dashboard for budget management and performance monitoring.
Google Ads is one of the user's friendly platforms.