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Introduction
Hello, my name is Victoria, I am from Mexico and I have a communication and PR agency, I founded it 16 years ago and during these year I had a kind of existential crisis and haven't been able to work as happy as before, I felt a lack of purpose, I feel like I need to use my skills for something more, so we started working for a non profit organization that rescue girls that were sold or abused, I would love to do a great job for them, but I would also like to inspire my current customers and if possible, to acquire new customers interested in develop campaigns that have a social impact besides the commercial benefits.
I have a few different objectives for this course, 1. to redefine the agency and my rol in it with a truthful but compelling story, 2. to enhance the communication for the non profit organization I am working for now, 3. to inspire a new way of doing mkt and pr in such a way that the stories we tell really move companies to help communities.
