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The approaches to revenue generation are Sliding Scale Model, Freemium Model and Pay-What-You-Want Model
Sliding Scale Model; charges are based on beneficiaries income and household size, as in the case of Planned Parenthood a nonprofit in the United States of America.
Freemium Model; the organization sells services that are mostly needed and allows the organization to collect money by selling add-on services and upgrade to those that are able to pay, as in the case of LinkedIn Corporation.
Pay-What-You-Want Model; Earning a revenue by allowing employ to pay whatever price they want for a service, as in the case of National Public Radio in the United States of America.
I liked the freemium model, this one makes the client to pay for extra service or not but usually it can also be good