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Outcomes
What shorter-term changes for your target group might contribute to impact? Outcomes happen before impact. In a services context, it’s often good to see them as changes in the strengths, capabilities or assets that you aim to equip your target group with, to achieve the impact you set out in Step 3. Time can be a helpful lens here. If impact is what you want to achieve over years, outcomes are more about weeks and months. You will want and expect to see outcomes changing more quickly.
