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Although I have seen this model of income revenue from beneficiaries in India at the Narayana Health for heart surgery and it obviously worked there very well , I have my doubts about whether this same model would work in impoverished rural villages in Sub-Saharan countries when the benefactor or NGO is from Europe. What do you think ?
I strongly believe the model can work especially when an inclusive community campaign methodology is implemented.
Yes!
First know who your target population and understand them very well.
It help you to identify the service and good most needed and when and in what quantity
Yes agree! As per some replies , one should understand and examine thoroughly market, population and region that it is intended to provide such services or products.
Marketing is all about understanding your target audience and what actions you want them to take.
Yes, I believe that it can work under any conditions. The only thing is to make a good market research and ensure that there is a well structured plan for that.
i believe it often does not work for new businesses. Essentially, the truth is that the model works best with clients who are familiar with the brand or business.
I believe it can work, it depends on the product or service that you are offering. I know some NGOs in rural communities that sell seeds to rural women that practice the 'Pay-what-you model.
The Pay - What - You - Want model can also work in rural communities that run a cooperative and the members are allowed to take certain products or pay for services based on what they want.
i agree to this
I feel this is a very good model for people especially who cannot afford to buy at a fixed retail price. They get to equally share and participate in enjoying the goods and services with different income groups.
This is a good model and can easily work if one knows the objective of starting it in the first place. I believe the object is to ensure the people are aware of the product you are selling, and if it is a good product people will be able to pay for the price once value is attached to it.
so it can work under any condition..
how do organisations end up raising enough revenue in this model?
organisations can stratify their pricing so using a model used in super markets for lost leading but in the end having many clients accessing services