My Communities

**Hi World,

My name is Hafiz Farrukh, I'm a B2B marketer! I deals IN-B2B, B2C & B2E, marketing analysis and research as well as in Digital Marketing. Cause of enrolling this course I want understand the soul of branding and why it is important in our world.**

You can follow me @Linkedin

Welcome @John!

Hafiz Farrukh

Best of luck @Francis

Hi, my name is Nwaokoro Ekene, I am from Nigeria. I work as an health educationist in a Primary health center, Edo State.

Hello there, I go by the name Joshua Awuitor. I'm a growth catalyst for GSET

Hi I am looking forward to create a brand that helps socially and is a fashion also!

Good Morning from India.
I am Lakshmi Narayana Nagisetty. With the background of Masters in Geophysics, worked with Government for the period of two decades (1983-2003) as an explorer searching for minerals.

Later leaving that associated with National Institutes, Non Profits and other Agencies for community development for the last seventeen years (2003-2020) and moving on.

As a Faculty, Advisor, Trainer, Mentor, Facilitator, etc., well familiar about the need of having branding for the product or service. With such background ad interest, joined into this course.

Looking forward for better learning and sharing.

LAKSHMI NARAYANA NAGISETY
Email: grcnln@gmail.com
Mobile: +91 9392445973
Blog: georehacentre.blogspot.in

I am happy to see about the introduction of another learner.
Looking forward
with thanks

My name is Tochukwu from Nigeria, I am happy to be a learner of the course "branding" and nice meeting you all.

Hello everyone,
my name is abisola adejumo,
I'm taking this course from Nigeria.
I hope to learn and connect with people as I take on this course.
Thanks

Hi.
I'm Dennis and I am looking forward to knowing more on Branding

I am Priscilla Mbai from Nairobi,Kenya.I work at a museum as an exhibitions designer.We design community projects that require branding so this course would be useful in my work.I would love to work in a team if an opportunity presents itself. I am looking forward to learning more about this exciting course.

My name is Felix Chukwuebuka Ugwu. I studied Marketing at University of Nigeria, Nsukka. I am a lover of marketing, advertising and brand management. I'm very keen at learning and developing my career as a marketer. The reason behind my enrollment in the study is to learn the practical aspect of branding and to prepare myself professionally for branding and advertising jobs.

Dear all,
I am Rinda Alfred, based in Yaounde Cameroon-Africa. It a great pleasure to join you all in this wonderful opportunity of knowledge acquisition. I hope to be a useful member of this virtual class through out this course and why not after.
Accept my warmest regards.

Rinda.

Hi! am Marc from Togo i would like to learn more about branding and the way to create an oustanding brand

Am Marcus safea Brima Togba, a Sierra Leonean basic in the Gambia Banjul west African, am in for a organization that dealing with concern,children from age range 0-5, and above,
For that main reason the organization COYED,is there to foreseen those less privileged their support and equal with those of support,therefore the Coyed organization saw their life of lesser privileged and realized that, Aims and objectives of such should come into existence to seem those in need ,as their are in the society must fit and give them the support, that their would become a role playing in the society👬👬
For sure ,dream like this, is for see ,in the life of this less privileged,glory on to God,as the members in the organization been seeking for more advanced of organisational knowledge, glory be God ,we to say yes our dream of expection is in place to been coming of across of your university who upon had all the logistics available and for such who really in need of it,have to get done with it, thank to God, is like am on my fifteenth courses now in your university,and we appreciate your support ,thanks to u all.
And we are here,we need all that can assure things done for their life of, they less privileged into the society,we need your support,and we will send u our feedback to assure we are in the fields to see a good things upon in the future of the less privileged.
Thank u thanks u.)

My name is Felix Chukwuebuka Ugwu. I studied Marketing at University of Nigeria, Nsukka. I am a lover of marketing, advertising and brand management. I'm very keen at learning and developing my career as a marketer. The reason behind my enrollment in the study is to learn the practical aspect of branding and to prepare myself professionally for branding and advertising jobs.

hi,

I am Cherry from the Philippines. I started my social enterprise selling natural soap LanaZe. This is to help people making sustainable independent selling at the same time empowering them thru self care and personal development. I wish that at the end of this course I will be able to grow and expand the brand as social enterprise not just merely a selling company.

Mabuhay!

jllljokooko

Mucha suerte

Mucha suerte

Hi All,
I'm GT from Ghana. I have a start up Marketing and Social Research firm with some friends. I look forward to to gaining insights on effective branding which in the end will help us offer effectives branding solutions to our clients.

My name is LaKeisha Lowe, and I have a passion for nonprofit organizations so much so that I earned a PhD in Nonprofit Management. I am currently at a point in my life where I want to master the art of branding and marketing. I understand that branding and marketing help a person or organization to stand out compared to others in an industry. I am looking forward to being able to apply the knowledge that I gain from this course.

LaKeisha Lowe, PhD, MPA

Hello everyone! My name is Alejandro Martinez and I am from San Diego, USA and Tijuana, MX. My passion is photography and have been teaching this medium in my community for over 5 years. Currently, I manage and run my own arts project here in the region called tiraTOGETHER. Check us out on Instagram @tiratogether or online at tiratogether.org.

Can't wait to learn alongside ya'll!

Hi.
I'm kayode AdeKoya,an Economist ,a social entrepreneur and committed member of philosophy university initiative, I have benefited a lot as a result the various courses that I have undergone on this platform that has added to my wealth of knowledge and able to deploy to use to impact positively our community, society and the world at large, I believe that this branding course is also going to be an added advantage. I welcome every other person on the platform.
Thank you

Hello everyone, I've just started branding 101 and I'm enjoying😊

My name is Nyambura,from Kenya.I run a community program that makes hand knitted stuff.I hopeto plug into the branding world and have my brand stand out of the crowd.

Greetings, I wish you the best. My name is Romeo Méndez and I am taking the course from Guatemala.

I work as Executive Director of the NGO InspirAcción.

Dalam setiap bisnis, setiap perusahaan pasti membutuhkan marketing untuk memasarkan suatu produk. Selain itu, perusahaan juga membutuhkan branding agar suatu produk bisa melekat di benak konsumen. Karena hal inilah, sebagian orang yang belum paham dengan bisnis, menganggap bahwa branding dan marketing mempunyai arti yang sama. Sebenarnya apa itu branding?

Mudahnya, branding merupakan nama dari suatu bisnis yang dijalankan perusahaan. Sedangkan marketing merupakan strategi untuk membangun nama brand bisnis. Ingin mengenal branding secara lengkap? Atau ingin tahu perbedaan branding dengan marketing? Yuk, simak penjelasan lengkap berikut ini.

Mengenal Lebih Dalam Apa Itu Branding
Istilah branding berasal dari kata brand yang berarti merek. Lantas, apa itu branding yang dilakukan perusahaan dalam menjalankan bisnis? Branding merupakan pencitraan agar suatu produk dapat menarik dan melekat di benak konsumen. Bisa dibilang bahwa branding bisa diartikan sebagai bentuk komunikasi perusahaan dengan konsumen yang menjadi sasaran.

Tujuan utama dari suatu branding adalah untuk mengenalkan brand perusahaan. Selain itu, branding juga bertujuan untuk membangun citra positif dan reputasi perusahaan agar selalu bagus di mata konsumen. Pencitraan yang dilakukan perusahaan ini dapat membangun kepercayaan konsumen terhadap perusahaan.

Pengertian mudahnya, apa itu branding bisa dilihat dari suatu nama, logo, dan slogan suatu perusahaan yang melekat di benak konsumen. Bisa dikatakan bahwa branding cenderung untuk selalu menarik konsumen agar kembali lagi ke suatu produk yang dipasarkan perusahaan. Umumnya, branding dilakukan oleh perusahaan baru yang namanya belum terlalu dikenal masyarakat.

Tujuannya bukan lain adalah untuk mengenalkan produk perusahaan dan mendapatkan konsumen sebanyak mungkin. Jika perusahaan memiliki suatu brand yang bagus, maka perusahaan tersebut akan mudah untuk melakukan penjualan produk. Jadi, perusahaan bisa mendapatkan banyak keunggulan. Salah satunya adalah mendapat banyak pendapatan.

Baca juga : Pengertian Lengkap 7P Bauran Pemasaran atau Marketing Mix

Fungsi Branding Dalam Suatu Bisnis
Dalam suatu bisnis yang dijalankan perusahaan, aktivitas branding sangat dibutuhkan. Hal ini dikarenakan branding mempunyai banyak fungsi dalam suatu bisnis. Berikut ini ulasan lengkapnya.

1. Sebagai Pembeda
   Fungsi branding dalam suatu bisnis yang pertama adalah sebagai pembeda. Setiap produk yang mempunyai brand yang kuat, maka konsumen akan mudah untuk membedakannya dengan brand perusahaan lain. Selain itu, branding juga dapat memberikan penanda dan ciri khas suatu produk. Sehingga, produk perusahaan dapat selalu diingat konsumen.

2. Untuk Promosi Dan Daya Tarik
   Jika suatu produk memiliki brand kuat dan terkenal, maka hal tersebut akan menjadi daya tarik untuk konsumen. Sehingga, produk akan lebih mudah untuk dipromosikan kepada masyarakat. Dalam hal inilah, fungsi dari apa itu branding sangat penting untuk bisnis suatu perusahaan.

Baca juga : Sistem Informasi Manajemen : Arti, Fungsi, Contoh, dan Manfaatnya

3. Membangun Citra Perusahaan
   Fungsi lain dari branding adalah untuk membangun citra perusahaan. Jika suatu perusahaan memiliki citra yang bagus, maka produk dari perusahaan akan mudah dikenal oleh orang lain. Citra yang bagus juga dapat menunjukkan bahwa kualitas produk dari perusahaan tersebut tidak perlu diragukan.

4. Alat Pengendali Pasar
   Setelah aktivitas branding dilakukan, maka produk perusahaan akan memiliki nama yang dikenal. Tentunya, hal ini akan memudahkan perusahaan untuk mengendalikan pasar. Pengendalian pasar ini bisa dilakukan karena masyarakat luas sudah mengenal dan mengingat produk perusahaan dengan baik.

5.Untuk Mempengaruhi Psikologi Konsumen
Fungsi terakhir branding dalam bisnis adalah untuk mempengaruhi psikologi konsumen. Jika suatu produk sudah memiliki brand yang kuat, maka konsumen akan percaya dan menganggap perusahaan tersebut profesional. Hal ini jelas berbeda dengan produk yang tidak mempunyai brand. Konsumen jelas akan memandang sebelah mata karena kurang percaya.

Hi everyone my Name is Favour.. And I am excited to be taking this course with you all.
I currently own a small business, a fashion company (Vourie classic Fashion). It is my wish that my business grows to become a highly influential and internationally recognized fashion brand.

I hope to get to know some of your better.
Thanks