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  • Leveraging Your Companies Corporate Social Responsibility Activities as an Apt and Viable Marketing Strategy

    In Contemporary business scenarios, companies Corporate Social Responsibility levels are factored as a plus in their doing business Strategies.
    The notion of CSR suggests that companies should give back to the society, excluding their taxes,
    a percentage of their profits. This may be in the form of capacity bulding projects factored as part of their
    PR or CRS agenda, or separated to make such donations stand out for what it is.
    Corporate Social Responsibility, is now a doing business strategy that is used as a leverage to enhance
    companies report card 'on doing business'. promote a company as an empathetic and caring or giving.
    For instance oil spill crisis that were famous in the Nigeria Delta regions, are pointers of negligence or a lack of corporate social responsibility to guarantee that communities are protected. CSR, takes human and nature form, as care
    for the environment is also a socially responsible feature, as well as care for people in a community that a company wokrs .
    Contemporal CSR now levies every act of doind business good such as contributions to a community's educational resources, human capacity building projects, financial aid to different sectors of the community or directly
    to the government, by a company as CSR.
    CSR is wide, and encapsulates the diverse areas of a community tha may need development but lak adequate resources to pursue those projects. Yet

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