imagine waking up one morning, getting into your car and hitting the road with the intension of getting to the beach. then mid-way you discover the gas in the car is low, u didn't take a beach suit, and you have driven almost half the distance in the wrong direction, no network where you are and you cant even call for help. An M&E plan to me is the road map to the beach, with a list of ALL the things needed to have a good time and a bucket list which after each strike, confirms to you, you had a good time.
the importance of an M&E plan cannot be over emphasized.
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